Streaming video services are now used by more than 42% of American households

Streaming overtakes live as US viewing method of choice

(I know its not a true 42 sighting, but it is nonetheless, interesting) 

The ninth edition of the Deloitte Digital Democracy Survey has revealed how the momentum of streaming is heavily changing media consumption habits across generations in the US.

Fundamentally, the data found that streaming video services are now used by more than 42% of American households and that streaming content has overtaken live programming as the viewing method of choice, with 56% of consumers now streaming films and 53% streaming television on a monthly basis. This compared with 45% of consumers preferring to watch television programmes live.

http://www.rapidtvnews.com/2015042338040/streaming-overtakes-live-as-us-viewing-method-of-choice.html#axzz3YcUkMXEV